I help established SaaS companies increase signups with short, content optimization sprints
Maximize the ROI of your existing content.
How I Broke a Company Record in 90 Days
Dataquest.io was seeing a 9-month decline in total signups from blog content.
Signups were at its lowest in 2.5 years.
Thankfully, they were sitting on a MASSIVE content library, since they had been creating amazing content for years.
It was a goldmine — they just needed the right shovel.
What I Did:
I focused on three things: Freshness, SEO, and CRO.
#1. Their content was stale. Google hates stale content. So, I gave the highest-converting blog posts a much-needed facelift.
#2. After multiple algorithm updates, their content didn’t rank like it used to. They didn’t know how to navigate Google’s new preferences, but I did.
#3. Lastly, the CVR on certain blog posts could have been better. I implemented some CRO tactics, and CVR soared.
The Outcome:
From their lowest signup month in 2.5 years to their best month in just 90 days.
But it didn’t stop there.
Every month that proceeded was another all-time high. This continued for 4 months.
Within 7 months, they went from 1600 signups per month to 4800. That’s a 3X difference.
Absolutely bananas.
Unlock the power of your existing content library.